Marketing Generalist

About FYM

Free Your Mind Mental Health Society (FYM) is a youth-led not-for-profit organization. Mental health is a universal topic that deserves a level of awareness we have yet to achieve. FYM promotes mindful lifestyles that focus on well-being and happiness. We deliver meaningful education to the Canadian public while amplifying genuine youth voice.

FYM is dedicated to equity, diversity, and inclusion (EDI) across its programs. We are committed to anti-oppression in multiple forms, including de-colonization, anti-racism, and anti-ableism. Our team includes people identifying as racialized, queer, transgender, neurodivergent, disabled, and foreign-born. We are always welcoming new volunteers who embody a range of lived experiences.

Description

FYM is seeking youth with experience in social media navigation, public relations, and graphic design. The Marketing team promotes public-facing activities (like the Speak Your Mind Team’s blogs and the Events Team’s webinars) and recurring initiatives (like recruitment) on behalf of FYM. The Marketing Team designs, edits, and releases posts on FYM’s social media pages, including an active Instagram page with several hundred followers. Marketing Team volunteers receive guidance from the Director of Marketing, who coordinates communication, provides feedback on visual designs, and outlines posting schedules.

Recommended Skills

  • Strong design skills and an eye for detail

  • Highly motivated and self-driven

  • Willingness to take initiative and contribute creatively

  • Excellent time management

  • Experience with managing social media is a strong asset, but not a necessity

  • Experience with the graphic design program Canva is a strong asset, but not a necessity

  • Familiarity with and willingness to follow relevant copyright regulations

Key Responsibilities

  • Develop and schedule engaging content for social media channels (e.g., Instagram, LinkedIn, Facebook). Assist in writing and designing marketing collateral, blog posts, website copy, and email campaigns.

  • Help maintain Free Your Mind’s Instagram account @freeyourmindyyc

  • Help manage digital advertising efforts (social ads, Google Ads), monitor performance, and suggest optimizations. Conduct basic SEO activities to improve organic visibility.

  • Promote upcoming webinars and newly released blogs on the FYM account by creating, designing, and captioning posts and stories

  • Compile and analyze marketing data from various sources (Google Analytics, social insights) to create performance reports and inform future decisions.

  • Engage our youth audience, and connect with like-minded organizations using social media various strategies

  • Remain in close contact with the Director of Marketing and respond to all messages within 48 hours.

  • Actively participate in weekly team meetings.

  • Proactively communicate any questions, concerns, or accommodation requests to the appropriate Free Your Mind personnel

  • Complete orientation sessions, basic mental health literacy training, and periodic workshops relevant to your role

Location

Canada: Remote

Volunteer

3 hours/week

Duration

1 year