Director of Marketing
About FYM
Free Your Mind Mental Health Society (FYM) is a youth-led not-for-profit organization. Mental health is a universal topic that deserves a level of awareness we have yet to achieve. FYM promotes mindful lifestyles that focus on well-being and happiness. We deliver meaningful education to the Canadian public while amplifying genuine youth voice.
Description
We are recruiting one Director of Marketing, who will lead a small team of youth to plan, design, and publish graphic-based posts for social media.
The Director of Marketing oversees the activities of the Marketing Team. The Marketing Team volunteers shed light on mental health struggles from a youth perspective. They raise awareness of mental health challenges from a youth-informed perspective by addressing various topics (e.g. ADHD, self-care, addiction) through research-based, visually-engaging social media content. As Director of Marketing, your role is to support Marketing Team volunteers in their daily tasks. You will take the lead in scheduling and facilitating weekly meetings, where team volunteers brainstorm posts, share project updates, and receive feedback from yourself and each other on their work. In-between meetings, Marketing Team volunteers will conduct research and work on graphic design projects, and may require mentorship from you. You are also responsible for planning any additional meetings that you feel support the team, such as a virtual social night. You will be managing all social media outreach for the Speak Your Mind Team and the Events Team, working closely with both teams to determine advertising needs for blogs and events.
As a team director, you will work closely with FYM’s executive leadership. You are responsible for attending monthly meetings with other FYM directors and providing updates on your team’s progress and needs. You should regularly check in with Marketing Team members, gauge their needs, and bring requests for support to the executive leadership as needed. You may connect with other team leads, with the potential of initiating cross-team collaboration. Please recognize that this role description is not a comprehensive list of everything the Director of Marketing is meant to oversee – this is a framework, which may change over time, and as the needs of the Marketing Team evolve.